Let’s be honest. Some of the boutiques in downtown Halifax (as in other cities) are intimidating. Online shops have been appealing to me lately because a) I don’t have a lot of free time and b) I want to look at my options on my own time without someone shadowing my every move.

An added benefit of shopping online is not having to deal with snobby shop girls. Having worked in clothing retail, at upscale locations like Hazelton Lanes in Toronto, I can make this statement without impunity. Granted, some of the clientèle were equally as snobby (please, don’t get me started). And really, if I’m going to be spending my money on anything, I don’t need to feel like I have to bring in my pedigree papers just to get through the front doors.

By DKNY

By DKNY

Back in December I discovered Bluefly which dubs itself “the ultimate hookup for the fashion obsessed.” Now, that’s not exactly me but I’d been searching for the perfect winter coat to replace an almost decade old one that I finally had to admit was outdated. So, here’s what I’ve got to say about the online shopping experience so far:

I caught a Boxing Day sale and was very excited to save a whopping 57% off retail value. Since it was my first order with them I found a promotional code that covered the shipping cost too. Then, recently there was a President’s Day sale at Bluefly and Cokebaby treated me to two tops and a dress as a Valentine’s gift (yes, I know, I’m a very lucky girl and he’s a very sweet boy). Both shipments arrived at my doorstep in under a week and were everything I was hoping for.

Even though we paid a fraction of the retail price, once the $30 shipping and then brokerage fees are factored in, the savings aren’t what you see at face value. At least not within Canada. You’re still getting good quality designer brands for about half the cost but I’m going to have to shop around to see if this is really the best value for my dollar. Not that I shop that much anyway but I like to feel that my dollar is going as far as it can for what I’m buying.

On a side note, an interesting tool they have on the site is an online shop assistant. If you’re ogling a piece of merchandise for too long a little pop-up box appears asking if you require assistance. For those who are intimidated by technology this is a very helpful tool. It’s also nice to know that if I ever have a question there’s help just a click away. Plus, unlike real shop girls she won’t judge me for slumming it in my regular clothes (or, more likely, my pyjamas).

Overall, I’m not totally convinced that smaller items are worth it unless you buy a number of items together. However, for big ticket pieces like my winter coat, I think for the quality it’s a bargain compared to what I might have paid otherwise.

Have you shopped for clothes online before? If so, what’s your experience been?

[Next week, as a special treat, I’ll be having fashion & style week on East Coast By Choice. A few lovely bloggers have agreed to post about their views on style (or lack thereof). Check back from March 2-6 to see what East Coasters have to say about the topic.]

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